earticle

영어

Human service as an inimitable intangible asset has been valued against thebackdrop of swiftly changing service market and increasing corporate competition. In this context, studies on organizational socialization strategies of hotel enterprises characterized by a high dependency on human service are necessary but not sufficient. The present study investigated noting a paucity of relevant literature. To that end, this study theoretically reviewed relevant variables and considered the concepts and components of an independent variable, Then, based on previous studies, hypotheses and a study model were derived to verify the inter-relationships between. For an empirical study, a questionnaire survey concerning the foregoing variables and their components was conducted. The questionnaire was formulated based on a preliminary study. Hotel employees were surveyed from August 3rd to 30th, 2015. First, hotel banquet employees' organizational socialization strategies exerted partially significant effects on organizational socialization. Second, hotel banquet employees' organizational socialization strategies had partially significant effects on organizational effectiveness. Third, hotel banquet employees' organizational socialization had partially significant effects on organizational effectiveness. The variables derived in this study are likely to serve as efficient data for maximizing of hotel enterprises relying heavily on human resources via employees' organizational socialization and organizational effectiveness, and as theoretical reference data for relevant further studies.