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영어

In this study examined relativity of chinese tourist’s consumption and collection rout of travel information source also pointed direction of marketing strategy to increase operational domestic tourism income. With data analysis, Chinese tourist prefer to visit korea individually than group travelling. most of this 2 segment tourists decide occasion of their travelling before 1 month from their arrival days. ‘Leisure, Entertainment, Holiday’ reported main purpose of their visit, however, individual tourist has more variety purpose of visit than group tourist. Regarding on collection rout of travel information, 66.8% respondents quoted through ‘Internet’and ‘Relatives, Friend and Collegiality. The difference of consumption of this 2 group, individual tourist shows more high spend amount with $2,292, $1,796 for group tourist. indicated difference of t-value, between these 2 groups. Indicated highest cost of consume from information collector through “Mass media(television, radio, paper, magazine)” average with $ 2,559.11, slightly rower amount average with $2,197 from Individual tourist, the group that has been collect their tour information through internet.