원문정보
초록
영어
As a new marketing way, more and more enterprises begin to pay more attention to the direct marketing channel, in order to gain more market share and economic profit. In this paper, we introduced two parameters into to the pricing model of e-business supply chain, as direct channel service level and retail channel service level. Then construct the pricing model under stackelberg game, bertrand game and centralized decision mode. Through the comparison and analysis of the pricing models under different decision-making environment, we get the pricing strategy that manufacturers and retailers should take when they make service cooperation. Because manufacturers always get more profits in the stackleberg game, so manufacturers tend to choose the stakelberg game with the retailer.
목차
1. Introduction
2. Literature Review
2.1. Logistics Service Quality
2.2. Supply Chain Pricing Strategy
3. Supply Chain Pricing Model
3.1. Model Establishment and Hypothesis
3.2. Bertrand Game Pricing Model
4. Empirical Analysis
4.1. The Impact of the Service Level on Prices
4.2. Effect of Service Level on Profit
4.3. Effect of cost Coefficient on Price
5. Conclusions
Acknowledgements
References