원문정보
초록
영어
This study explores the differences of narcissistic customer financial investment in the bank's risk propensity and decision-making satisfaction. Studies have shown that overt narcissism customers have the higher degree of risk propensity. Investment professionals in overt narcissism and risk propensity between positive regulation effect is obvious, and overt narcissism and the degree of satisfaction with decision making is related; covert narcissism customer and risk propensity and decision-making satisfaction relationship is not significant and investment professionals in covert narcissism and risk propensity among regulatory role is not obvious. Covert narcissism and overt narcissism tendency and differences in risk decision satisfaction provide new ideas for the design and marketing of financial products.
목차
1. Introduction
2. The Theoretical Background and Hypothesis
2.1. Narcissism
2.2. Narcissism, Professional Degree and Risk Tend to Customers
2.3. Narcissism and Decision Satisfaction
2.4. Conceptual Model
3. Data Analysis and Discussion
3.1. Sample Selection and Sample Characteristics
3.2. Variable Measurement
4. Empirical Analysis
4.1. Analysis of the Reliability and Validity
4.2. Model Test
5. Conclusions
References