원문정보
초록
영어
Nowadays, because of air pollution, the lack of energy and the rising demand of motor vehicles, china’s government has published much policy to encourage the development of the new energy car industry. However, it doesn’t work as expected for the lack of effective business model of the market promotion of the new energy car industry. The development of urban public environmental protection and logistics industry call a stable demand of urban logistics cars; and the environment pollution and traffic problem provide a wide space for the market of battery electric vehicles used as urban logistics cars. This paper analyzes current circumstances and problems of the market of new energy cars, provides a business operating model of battery electric vehicles, which is setting up an individual operating company, and states different operating models with different subject of operation. Based on all these conclusions, the paper discusses the implementation condition, process, economic benefit and relative policy advice of business promotion model of the individual operating company with a topic of battery electric vehicles used as urban logistics cars, in order to commercialize them from the demand of the market.
목차
1. The Current Situation and Problems of the Market of New Energy Cars
2. The Necessity and Feasibility of Setting up A Business Operating Company
3. The Body Analysis and Operation Process of the Business Operating Company
4. Necessity of Pure Electric Urban Logistics Vehicle Promotion
5. The Premise and Main Content of Extension Pattern of Pure Electric Urban Logistics Vehicles
5.1 The Premise of Pattern Extension--There-Plan of Urban Logistics Area
5.2 The Main Content of Extension Pattern of Pure Electric Urban Logistics Vehicles
6. Economic Benefit Analysis
6.1 Cost Analysis
6.2 Benefit Analysis of Operating Companies
7. Policy Suggestions
References