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A Review on Search Engine Optimization : Basics

초록

영어

Human life easy with web search engines. But with day to day growth in web, proper information on the user search query is becoming difficult. User search some information on the web, search engines results in a large amount of web pages from his database in response of search related queries. For any user not possible to access all web pages. So need of a search engines (SE) that provide relevant information to a user search query. The technique called search engine optimization (SEO), to do so. SEO is a method that uses search principles for search engines to provide the higher ranking to the more suitable webpage. It can be done by applying various pages ranking algorithms. In this paper present a review on SEO techniques that are helpful for internet user to make available valuable data.

목차

Abstract
 1. Introduction
 2. Types of SEO
  2.1. Off-Page Optimization
  2.2. On-Page Optimization
 3. Existing Techniques
  3.1. Page Rank (PR) Algorithm:
  3.2. Weighted PageRank Algorithm:
  3.3. HITS Algorithm:
 4. SEO Tools
  4.1. Google AdWords
  4.2. Google Analytics
  4.3. Check Domain Name Availability
  4.4. Alexa Traffic Rank
  4.5. Alexa Traffic Rank Toolbar
 5. Literature Review
 6. Conclusion
 References

저자정보

  • Subodh Gupta Dept. of R&D TechieShubhDeep IT Solutions Pvt. Ltd.
  • Neha Agrawal Dept. of R&D TechieShubhDeep IT Solutions Pvt. Ltd.
  • Sandeep Gupta Dept. of R&D TechieShubhDeep IT Solutions Pvt. Ltd.

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