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논문검색

Strategy Discussion of Chinese Auto Industry via Innovative Theory of Source

초록

영어

Based on the Innovation Theory of Source(ITS), the main contents are two sides market models and platform strategy , combined with the current development of the traditional auto industry, the author first leads to the basic theory of ITS, and then combined with a ITS theory analysis of the current development of the automobile industry four issues facing the automotive industry by establishing the last major new ideas, build the automotive industry on both sides of the market model, to build Chinese auto industry ecosystem gradually explore these three parts to Chinese auto industry development strategy based on ITS theory.

목차

Abstract
 1. Introduction
 2. Introduction of ITS
  2.1. The Relation Among Original Innovation, Chain Innovation and Source Innovation
  2.2. Connotations of ITS Strategy
 3. Status Quo of Chinese Auto Industry
  3.1. Unsound Development of Automotive After-Market
  3.2. Lack of Core Technology and Powerless of Own Brand
  3.3. Inadequate Business Scale Vehicle Enterprises
  3.4. Imbalance Between Parts Enterprises and Vehicle Enterprises
 4. New Value Concept Construction of Automotive Industry
  4.1. The Traditional Values of Auto Industry-Transportation with a Status Symbol
  4.2. New Auto Industry Concept-Around Demand Instead of Product
 5. Building the both Sides of the Market Model for the Automotive Industry
 6. The Establishment of the Automotive Industry Ecosystem
 7. Conclusion
 References

저자정보

  • Jianfeng Ke School of Management of Wuhan University of Technology
  • Zhaofeng Diao School of Management of Wuhan University of Technology

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