earticle

영어

We propose a multi-dimensional typology of business model based on information technology industry. In order to study the effect of business model on financial performance, we analyze public companies data of information technology industry by variance analysis method. The empirical results show that business model is the important influence factor of financial performance and business model has different effect on different aspect of financial performance. The final evaluation results show that the effect of business model has relation with its elements and some models have better financial performance than others.