원문정보
초록
영어
Though servitization is hot in theory and practice, empirical research on the relationship between servitization and business performance is limited. Furthermore, existing empirical studies yield mixed results which constrains the development of servitization. Different from most servitization researches focusing on the service business, this empirical research, based on an international large-scale survey database-International Manufacturing Strategy Survey (IMSS), investigates the servitization improvements from the strategic fit perspective. “Service extension, service skill improvement and product design modification”, three improvement actions directly related to service business, are investigated. The results show that the strategic fit of “service extension” and “service skill improvement” significantly influence the business performance. The findings highlight the importance of the strategic fit of servitization improvements, reveal the conditions when servitization will enhance the business performance, and offer guidelines on the implementation of servitization.
목차
1. Introduction
2. Servitization and Improvements
3. Strategic Fit of Servitization
4. Hypotheses Development
4.1. Expanding the Service Category
4.2. Developing Service-Related Skills
4.3. Integrating Services with Products
5. Research Methodology
5.1. Data and Sample
5.2. Variables and Measurement
5.3. Data analysis Method
6. Results
6.1. The Strategic Fit of the Service Extension and Business Performance
6.2. The Strategic Fit of the Service Skill Improvement and Business Performance
6.3. The Strategic Fit of the Product Design Modification and Business Performance
7. Conclusions
8. Theoretical and Managerial Implications
9. Research Limitations and Future Research
Acknowledgments
References