earticle

영어

Culinary tourism is a new niche market that is gaining ground in Korea. Food is one of the top reasons why tourists visit Korea. However, they are reluctant to eat local food when the written menu is in the host country’s language. There are several apprehensions for this. First, they lack the familiarity with the food ingredients and the way of ordering it. Second, tourists are afraid to enter an eating establishment because they might be cheated about the price and overcharged. Lastly, if they do not know what is on the menu, the food might be culturally unacceptable. This paper proposed an electronic menu and ordering system that intends to provide an efficient and effective customer-wait staff communication, an ideal tool to provide exceptional customer service in restaurants. The use of interactive menu and ordering system application is expected to overcome the challenges and fill the communication gap between the customer and waitstaff. The features of the menu are anticipated to a give a vivid image of the dish, enlighten the customers about their order, ingredients, food allergens, grades of spiciness and price. The well-informed customer can now easily choose and decide for his order based on the information he had seen from both text and photos. The orders can be quickly sent to the kitchen through a touch screen or a smartphone and prepared fast for immediate customer indulgence. The application system expects to encourage more customers, repeat business, promotion of Korean cuisine and increase restaurant sales.