earticle

논문검색

Models of China’s E-Commerce in the Agricultural Sector : an Exploratory Study

초록

영어

We first review the current literature on the status quo of China’s E-commerce in the agricultural sector. The model of farmers’ selection of stakeholders in agricultural E-commerce is analyzed based on incomplete contract theory and right to entry theory. We conclude that the development of agricultural E-commerce follows a dynamic evolutionary model. To gain the largest profits from E-commerce in agriculture, the farmers need to dynamically adjust the cooperative relationships with the stakeholders under a constantly changing economic environment.

목차

Abstract
 1. Introduction
 2. Current Development Status of China’s E-Commerce in Agriculture
 3. Problems Existing in China’s E-Commerce in Agriculture
 4. Analysis on the Model of E-Commerce in Agriculture
 5. Conclusions
 Acknowledgments
 References

저자정보

  • Jin Wang College of Economics & Management, Anhui Agricultural University, Anhui, P. R. China
  • Xiaolong Zhu Anhui Business Vocational College, Anhui, P. R. China
  • Chen Zhang School of Business, Anhui University, Anhui, P. R. China

참고문헌

자료제공 : 네이버학술정보

    ※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.

    0개의 논문이 장바구니에 담겼습니다.