earticle

영어

Since the Internet enters in China, the phenomenon of network public opinion has received the wide range of the attention. The network public opinion has also played the important role in the formation and the spread of the social opinion. At the same time, due to the special nature of the network public opinion, this phenomenon brings the impact on the management mode of the traditional network public opinion. Then, it also leads to the public social events and the false information. Therefore, it is necessary to evaluate the network public opinion. It makes the relevant departments adopt appropriate measures to reduce the risk of the network public opinion. In this paper, we consider to use the combination weight. At the same time, we propose an improved AHP-Entropy method. Aiming at the characteristics of the network public opinion, the method not only considers the subjective weight, but also the objective weight. Then, we get the comprehensive weight. Finally, we use the method to evaluate the risk of the network public opinion. The evaluation results show that the method is reliable and validity.