원문정보
초록
영어
With the rapid development of social media and electronic commerce, the number of people using online shopping is increasing; this trend has promoted the emergence and development of social business. The value of social business is created by users and enterprises, so that value co-creation theory has great significance for the study of social business. In this paper, we analyze interactive process of value co-creation and study the influencing factors. Using empirical analysis, the result shows that website quality, reciprocity and altruism has a positive correlation with customer value creating behavior, however, incentive mechanism doesn’t influence value co-creation behavior. On this basis, we put forward some concrete suggestions to the social business.
목차
1. Introduction
2. Literature Review
2.1 Social Business
2.2 Experience Value
2.3 Value Co-Creation
3. Research Design and Assumptions
3.1 Hypothesis
3.2 Variables Selection
4. Empirical Analysis
4.1 Descriptive Analysis
4.2 Reliability Analysis
4.3 Validity Analysis
4.4 Structural Equation Model
5. Conclusion
Acknowledgments
References