원문정보
보안공학연구지원센터(IJUNESST)
International Journal of u- and e- Service, Science and Technology
Vol.9 No.3
2016.03
pp.121-130
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
This paper examines that the relationship between Samsung and its relationship in regards to Samsung Pay. As Samsung Pay was introduced to Korea to analyze how the firm value of those allied companies fluctuates. Applying an event study with the OLS market model, Device Vendors have a negative effect on the release day while Software Vendors have relational positive effects simultaneously. In detail, the former have the negative effect because of vertical integration (technical alliance) whereas the latter brings about a positive effect due to horizontal relationship (marketing alliance) and substitute effect relevant to the free fee.
목차
Abstract
1. Introduction
2. Literature Reviews
2.1. New Product Announcement
2.2. Mobile Payment Services
2.3. Strategic Alliances
2.4. The Event Study
3. Method
3.1. Data
3.2. The Event Study
4. Empirical Results
4.1. Market Reaction for Samsung Pay Release in Total Companies
4.2. Market Reaction for Samsung Pay Release in Device Vendors
4.3. Market Reaction for Samsung Pay Release in Software Vendors
4. Conclusions
References
1. Introduction
2. Literature Reviews
2.1. New Product Announcement
2.2. Mobile Payment Services
2.3. Strategic Alliances
2.4. The Event Study
3. Method
3.1. Data
3.2. The Event Study
4. Empirical Results
4.1. Market Reaction for Samsung Pay Release in Total Companies
4.2. Market Reaction for Samsung Pay Release in Device Vendors
4.3. Market Reaction for Samsung Pay Release in Software Vendors
4. Conclusions
References
저자정보
참고문헌
자료제공 : 네이버학술정보