원문정보
보안공학연구지원센터(IJUNESST)
International Journal of u- and e- Service, Science and Technology
Vol.9 No.3
2016.03
pp.35-42
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
New business model is a key of company for a sustainable growth. Many companies try to develop new service and product in order to develop and keep existing customers. NSD (New Service Development), NPD (New Product Development) represented by the new business opportunities derived from the analysis of the customer for understanding what they want. The environmental change, such as development of ICT (Information and Communication Technology) and the emergence of the various media let peoples’ needs to be more diverse and rapidly changeable. This paper shows the process of extracting needs using an empirical study. For this, we divided the 90 respondents into three groups (each group 30 people) by time interval 10, 30 and 60 minutes. Res
목차
Abstract
1. Introduction
2. Theoretical Background
2.1. Concept of the Needs
2.2. Existing Customer Analysis Methodology
3. Timeline Based Multi-Need Analysis
4. Research Experiment Design & Results
4.1. Research Experiment Design
4.2. Data Collection
4.3. Results
5. Conclusion & Implication
References
1. Introduction
2. Theoretical Background
2.1. Concept of the Needs
2.2. Existing Customer Analysis Methodology
3. Timeline Based Multi-Need Analysis
4. Research Experiment Design & Results
4.1. Research Experiment Design
4.2. Data Collection
4.3. Results
5. Conclusion & Implication
References
저자정보
참고문헌
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