원문정보
보안공학연구지원센터(IJMUE)
International Journal of Multimedia and Ubiquitous Engineering
Vol.11 No.3
2016.03
pp.143-156
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
This paper adopts a qualitative method to study influencing factors, expands the field research, processes data based on factor analysis, and finally finds out primary factors that influence online buying decision. On the basis of primary factors, it builds up an evaluation system for B2C e-commerce websites to assess the representatives in each industry. The assessment results include current situation of China’s B2C e-commerce websites and their advantages and disadvantages. In terms of those findings, targeted strategies and recommendations are proposed to promote the development of China’s e-commerce websites.
목차
Abstract
1. Introduction
2. Qualitative Analysis of Factors that Influence Online Buying Decisions
3. Quantitative Analysis of Factors that Influencing Online Buying Decision
3.1. Questionnaire Design
3.2. Research Method
3.3. Sample Analysis
3.4. Results
4. Evaluation System of China’s E-Commerce Website in Terms of Influencing Factors of Online Shopping Decisions
4.1 Evaluation Index System
4.2. Weight Value of Evaluation Index
4.3 Evaluation Criterion
4.4. Sample Selection
4.5. Evaluation Process
4.6. Evaluation Results
5. Analysis of Evaluation Results of China’s B2C E-Commerce Websites
5.1 Overall Analysis
5.2 Factor Analysis in Terms of Industry
6. Summary
References
1. Introduction
2. Qualitative Analysis of Factors that Influence Online Buying Decisions
3. Quantitative Analysis of Factors that Influencing Online Buying Decision
3.1. Questionnaire Design
3.2. Research Method
3.3. Sample Analysis
3.4. Results
4. Evaluation System of China’s E-Commerce Website in Terms of Influencing Factors of Online Shopping Decisions
4.1 Evaluation Index System
4.2. Weight Value of Evaluation Index
4.3 Evaluation Criterion
4.4. Sample Selection
4.5. Evaluation Process
4.6. Evaluation Results
5. Analysis of Evaluation Results of China’s B2C E-Commerce Websites
5.1 Overall Analysis
5.2 Factor Analysis in Terms of Industry
6. Summary
References
저자정보
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자료제공 : 네이버학술정보