원문정보
보안공학연구지원센터(IJUNESST)
International Journal of u- and e- Service, Science and Technology
Vol.9 No.2
2016.02
pp.295-308
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
E-commerce in rural China has a huge potential market that not only accords with national policies on new rural communities, but could improve people’s living standard. However, many difficulties are inevitable because of limitations of external factors and internal factors, such as rural residents. Therefore, by using questionnaire as research method, this paper analyzes the factors influencing e-commerce in rural areas, and proposes the effective and practical strategies to improve rural residents’ living standard and make more contribution to build moderately prosperous society.
목차
Abstract
1. Introduction
1.1. Definition
1.2. E-commerce Model in Rural Areas
2. Qualitative Analysis and Quantitative Analysis of Factors that Influencing E-commerce in Rural Areas
2.1. Qualitative Analysis of Factors that Influencing E-commerce in Rural Areas
2.2. Questionnaire Design
2.3. Research Method and Research Object
2.4. Survey Overview
2.5. Reliability Analysis
3. Quantitative Analysis on Influencing Factors from the Perspective of Rural Residents Being Buyer
3.1 KMO and Bartlett's Test of Sphericity
3.2. The Number of Factors
3.3. The Names of Factors
3.4. Results of Statistical Analysis
4. Quantitative Analysis on Influencing Factors from the Perspective of Rural Residents Being Seller
4.1. KMO and Bartlett's Test of Sphericity
4.2. The Number of Factors
4.3. The Names of Factors
4.4. Results of Statistical Analysis
5. Summary
5.1. Existing Problems in Development of E-commence in China Rural Areas
5.2. Strategies and Recommendation
References
1. Introduction
1.1. Definition
1.2. E-commerce Model in Rural Areas
2. Qualitative Analysis and Quantitative Analysis of Factors that Influencing E-commerce in Rural Areas
2.1. Qualitative Analysis of Factors that Influencing E-commerce in Rural Areas
2.2. Questionnaire Design
2.3. Research Method and Research Object
2.4. Survey Overview
2.5. Reliability Analysis
3. Quantitative Analysis on Influencing Factors from the Perspective of Rural Residents Being Buyer
3.1 KMO and Bartlett's Test of Sphericity
3.2. The Number of Factors
3.3. The Names of Factors
3.4. Results of Statistical Analysis
4. Quantitative Analysis on Influencing Factors from the Perspective of Rural Residents Being Seller
4.1. KMO and Bartlett's Test of Sphericity
4.2. The Number of Factors
4.3. The Names of Factors
4.4. Results of Statistical Analysis
5. Summary
5.1. Existing Problems in Development of E-commence in China Rural Areas
5.2. Strategies and Recommendation
References
저자정보
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