원문정보
초록
영어
The rapid development of information technology and e-commerce has been gradually changing people's consuming habits and lifestyles. As e-services have extensive applications, the e-service platform has become an effective way to deliver services. In order to cater to different demands of consumers, enterprises have established the online channel and integrated it with the traditional channel. Improving the integration quality between these channels requires coordination between online and offline activities, including online e-services and offline experiences. In this paper, we attempt to explore, on the basis of the two-channel integration theory, the innovation in the application of e-services during the process of channel integration and some key issues in the dual-channel integration. The innovation redefines the main role of e-services, the e-service platform system, and the content of e-services.
목차
1. Introduction
2. Theoretical Background
2.1 Connotation and Attributes of e-services
2.2 Dual-channel (Online and Offline) Integration – the O2O Model
3. The Current Situation and Problems of e-services
3.1 The Application of e-services in Online-to-offline
3.2 The Key Problems of e-service Implementation in Online-to-offline
4. Innovations in the Application of e-services
4.1 The Roles of e-service Entities and their Responsibilities on Innovation
4.2 Innovation of the e-services Platform
4.3 Innovation in e-service Contents
5. Summary
References