earticle

영어

Tourism resource is fundamental to the development, promotion and marketing of tourism scenic areas. It is also a key concern of research on the development of the tourism industry. In this paper, factors that influence the analysis of tourism resource are discussed and analyzed. A multi-factor performance evaluation model of tourism resource of tourism scenic area is proposed based on grey system analysis. Firstly, tourism resources of tourism scenic area are categorized into social factors, economic factors, environmental factors, resource factors, historic factors, scientific and technological factors, regional factors and management and service factors. Secondly, evaluation indicators of different categories are standardized to have unified scale. Thirdly, on the basis of grey system analysis, grey clustering coefficients of tourism resource of tourism scenic area are computed and the performance of tourism resources are evaluated according to coefficients. Last but not least, the evaluation model of tourism resource of tourism scenic area is verified through a case study.