원문정보
보안공학연구지원센터(IJUNESST)
International Journal of u- and e- Service, Science and Technology
Vol.8 No.12
2015.12
pp.227-236
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
Reputable brands play a significant role on the long-term performance of a company and sustainable customer perceptions.Investors need toregard brand valuation reports like Korea Best Brands as important information. This study uses the event study methodology toinvestigatethe announcement effectof Korea Best Brands. The results of this study are as follows. Korea Best brands announcement have positive impacts on listed companies in the first year, it was not seen consistentsince that time. Also,fallen and ascended group in brand valueshave no effects before the event daybut have a negative effect after the event day. Significant increasing in brand value prevents a negative effect of unusual falling.
목차
Abstract
1. Introduction
2. Brand and Brand Equity
3. Data
4. The Event Study
4.1. Window of the Event Study
4.2. The Procedure of the Event Study
5. Results
5.1. Results of Korea Best Brands Announcements by the Year
5.2. Results of Fallen and Ascended Group in Brand Value
6. Conclusions
References
1. Introduction
2. Brand and Brand Equity
3. Data
4. The Event Study
4.1. Window of the Event Study
4.2. The Procedure of the Event Study
5. Results
5.1. Results of Korea Best Brands Announcements by the Year
5.2. Results of Fallen and Ascended Group in Brand Value
6. Conclusions
References
저자정보
참고문헌
자료제공 : 네이버학술정보