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The Influence of Temporal Distance on Consumer’s Uncertainty, Preference and Purchase Intention in New Products Adoption:RNP vs INP, Art vs Non-Art

목차

Abstract
 1. Introduction
 2. Literature Review
  2.1 Temporal Distance
  2.2. New Products Type and Consumer's Responses
  2.3 Art Design and Consumer's Responses
 3. Experimental Design
  3.1 Overview of Experimental Design
  3.2 Pre-test for the Product Selection
 4. Methodology
  4.1 Study 1
  4.2 Study 2
 5. General Discussion
 References

저자정보

  • Gantumur Khongorzul Dept. of Business Administration, Gyeongsang National University
  • Jeong Suk Noh Dept. of Business Administration, Gyeongsang National University
  • Hyeongyu Jang Dept. of Business Administration, Gyeongsang National University

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