earticle

영어

To overcome the deficiencies of the existing literatures to describe the function of recovery quantity, it was necessary to construct a new function, in which recovery quantity connected with buy-back price and sale quantity. This paper analyzed the optimal decision of the manufacturer and competing retailers under the following three cases: two retailers participated in the recycle, one retailer participated in the recycle and the manufacturer collected directly. The results show that: when the saving cost (cost between new products and reused products) is large enough, the manufacturer tends to collect used products in the consumer market through the competing retailers. And when the saving cost is small, the manufacturer collects herself or chooses one of the competing retailers to collect the used products, which depends on the market size, the attract coefficient and the switching coefficient. Moreover, the improvement of the consumers’ environmental awareness is beneficial to the manufacturer, consumers and social environment. The results of this paper provide a basis for the manufacturer on its channel selection.