원문정보
초록
영어
Along with the development of the tourism electronic commerce, we started using advanced computer network and communication technology. At the same time, scholars began to widespread concern about tourism enterprise's internal and external resources, and then expand the tourism information dissemination and promotion. In this paper, we built the curriculum theory and the practice teaching system of tourism electronic commerce based on internet, and make empirical analysis of teaching evaluation system. The result shows that multimedia teaching and management informatization is the important part of education system innovation. For tourism management, how to make use of multimedia and the practice teaching to improve students' ability is especially important. On this basis, we put forward the construction of tourism electronic commerce course, such as a combination of teaching theory and practice.
목차
1. Introduction
2. Literature Review
2.1. Tourism Electronic Commerce
2.2. Tourism Management Professional Practice Teaching System
3. Model Design
3.1. Questionnaire Design
3.2. Data Analysis
4. Empirical Analysis
4.1. Sample Data Analysis
4.2. Exploratory Factor Analysis
4.3. Factor Loading Matrix
4.4. Satisfaction Perception
5. Conclusion
References