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초록
영어
In today’s hotel industry, how to effectively balance the benefit of the customer demand and the supply resources has received widespread attention. This article put forward the connotation of hotel customization capability and “double helix gene” structure model which integrates customer demand, the hotel product characteristics with standardization production factors for customers, and discusses the relationship of different customization performance and enterprise capability; accordingly summarize the influence mechanism of customization capability.
목차
Abstract
1. Introduction
2. Literature Review
2.1. Hotel Customization
2.2 The Enterprise Gene
3. Hotel Customization Capability Definition and Structure Model
3.1 The Connotation of Customization Capability
3.2. Customization Capability Structure Model
4. Research Design
4.1. Research Hypothesis
4.2. The Description of Samples
5. The Research Outcome and Analysis
5.1. The Calculation of Customization Performance
5.2. The Identification of the Customization Types
6. Conclusions and Revelation
References
1. Introduction
2. Literature Review
2.1. Hotel Customization
2.2 The Enterprise Gene
3. Hotel Customization Capability Definition and Structure Model
3.1 The Connotation of Customization Capability
3.2. Customization Capability Structure Model
4. Research Design
4.1. Research Hypothesis
4.2. The Description of Samples
5. The Research Outcome and Analysis
5.1. The Calculation of Customization Performance
5.2. The Identification of the Customization Types
6. Conclusions and Revelation
References
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