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원문정보

Prep Founders of Analysis on the Factors Affecting the Success of the Businesses

성창용, 정호연

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초록

영어

While the employment market has been frozen from prolonged depression, interests toward starting one's own enterprise have been soaring. There are many different groups of people who wish to start their own business from people who are planning to their next stage after retirement, women who have been out of work for housekeeping and child rearing to young people who have been struggling to find jobs in this extremely competitive job world. In a recent great depression, the number of enterprises founded by people with creative ideas and sound passion has increased. According to the 2013 report from Ministry of Strategy and Finance, however, 840,000 people among 990,000 new entrepreneur have reported discontinuance of their business, which means only about 15% of those are successful. Since more and more people are interested in starting their own business, the number of people who start new businesses is on the rise. Majority of them, however, fail because they could not prepare thoroughly. New studies to find out factors for a successful business for people who prepare to start their enterprises have presented, most of which study on specific characteristics of entrepreneurs’ business background, mind toward the business, management skills and the result. Since the scope of the studies is so wide and varies, it was not handy for people who wish to refer the resources to get help for their new business. Although preparation in wide scope is necessary, this study focuses on the very essence which is crucial in starting a business. They are planning, mind, selecting items, getting fund and marketing. This study was done by direct research and profound analyses and will show the guideline to increase the rate of successful new businesses. The research was performed under the hypothesis that ‘businesses which take consideration and put to practice of these five factors in order of importance will have higher possibility of success.’ According to the research the study found that the order of importance which should be considered by new entrepreneur is as follows; Selecting items and technology> Planning> Finance> Mind> Marketing. Result from analysis the research among entrepreneurs who make over 15% of profit shows that '6 of them chose Selecting item as their first priority, in the second place 3 of them chose Planning, and 3chose Finance, in the third place 4 chose Finance, in the fourth place 3 chose Finance and finally in the fifth place 5 chose Marketing as the most important factor. From the analysis, the order of importance rated by managers whose businesses make more than 15% of profit is as follows; Selecting items and technology> Planning= Finance> Mind> Marketing. Apart from the fact that Planning and Finance are in the same second place, the research analysis from entrepreneurs whose businesses make over 15% of profit proved that the research shows similar result as the hypothesis. This defines that there is a clear connection between the success of new enterprises and the choice of factors regarding the order of importance.

목차

Ⅰ. 서론
 Ⅱ. 이론적 배경
 Ⅲ. 가설 설정 및 분석 방법
 Ⅳ. 실증분석
 Ⅴ. 결론
 참고문헌
 Abstract

저자정보

  • 성창용 Changyong, Sung. 박사과정, 전주대학교 산업공학과
  • 정호연 Hoyeon, Jeong. 교수, 전주대학교 기술융합디자인공학과

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