earticle

영어

In spite of the efficiency of the bundling strategy, there is insufficient research in beauty industry. This study investigated whether the bundle framing product improve profitability. The hypothesis that the bundle framing strategic product sales compared to the single-product rises total sales, product price, treatment price, number of sales, price is proved by difference before and after and analyzed by SPSS. As a result, the strategy appeared effective in all five areas. This strategy also contributes in increasing customer satisfaction, it can be an effective alternative to enhance the added value.