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프랜차이즈 미용실 이용실태에 따른 프랜차이즈 미용실 인식 및 만족도 차이

원문정보

Hair Salon Franchise Recognition and Satisfaction Differences in Hair Salon Franchise Utilization

어수연

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

This study is by looking out a franchise hair salon recognition and satisfaction, provides a basis for effective marketing plan for the franchise salon visit customers through it. Data collection was analyzed using SPSS 21,0 and 258 questionnaires living in Seoul and Kyunggi, the result is as follows. First, the survey results to know this, university education and 20-30 with unmarried women. Second, a franchise hair salon this result franchised salon visits give out the Utilization are once a month, and mainly preferred attending part to the introduction of acquaintances, selected by less than 1 year period of use is motivated because the quality of service, favorite brand appeared to juno hair. Third, know the beauty salon franchise result of this awareness level, was drawn to three factors, this result was obtained by single factor determine the level of satisfaction franchise hair salon. Fourth, the franchise salon using a franchise hair salon recognition and satisfaction out of this result franchised salons recognize the differences in status 'reliable' is the first franchised salon visits Flyway, usage period, choose motives, in favor reason statistically significant difference in showed, 'comfort' the extent of moving the franchise hair salon hair salon franchise recognized, selected motive, no significant difference was in favor of reasons. In conclusion, hair salon franchise has got good skills and awareness in the pleasant interior designer, If you provide quality services to customers in the designer's skills it can further increase the efficiency of the franchise beauty industry.

목차

Abstract
 Ⅰ. 서론
  1. 연구의 필요성 및 목적
 Ⅱ. 문헌고찰
  1. 프랜차이즈 산업
  2. 프랜차이즈 미용실
  3. 소비자 인식
  4. 소비자 만족도
 Ⅲ. 내용 및 방법
  1. 연구문제
  2. 조사대상 및 자료수집
  3. 측정도구의 구성
 Ⅳ. 결과 및 고찰
  1. 조사대상의 인구통계적 특성
  2. 프랜차이즈 미용실 이용실태
  3. 프랜차이즈 미용실 인식 및 만족도 차원
  4. 프랜차이즈 미용실 이용실태에 따른 프랜차이즈 미용실 인식 및 만족도 차이
 Ⅴ. 결론
 참고문헌

저자정보

  • 어수연 Su-Yeon Eo. 오산대학교 뷰티디자인계열

참고문헌

자료제공 : 네이버학술정보

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