earticle

영어

This study is about the difference between preferred beauty and appearance management behavior depending on the lifestyle of college students in Beauty Arts major and I tried to get any helps to make marketing plans targeted on Beauty Arts major college students. The research was targeted Beauty Arts major college students of in and around - Seoul and 440 set of question pages were used and analyzed by SPSS 21.0. The results of this study are as follows: First, the sophomore students were revealed and those who spend the money range of over kw100,000 under kw150,000 for their appearance expenses and they think about body shape control very importantly and are interested in out beauty since they were middle and high school students. Second, the life styles are separated by three types which. The data of question pages backs up 58.7% and Cronbach's α shows 0.699, so this result is quite reliable. Third, those three types of group are showing the difference clearly.