earticle

영어

This study provides baseline data to assist in the marketing strategies that respond to changes in the consumer market, taking into account the attitude hair hairstyle preferences according to the ages of the female customers to identify attitudes hair and hairstyle preferences according to the ages of the women, It is significant to contribute to the cosmetic industry. First, the demographic results in monthly income from 400 to less than 500 million married the 20, 30 white-collar women's college enrollment / graduation rate was high. Second, factor analysis and reliability analysis was conducted for the hair attitude Validity and Reliability named 'personality Castle' and 'conformity' and 'dependence' was derived three factors are significant. Third, the conformity of hair attitude of the age, dependency showed high 20s hair attitude of the Education conformity, dependence was higher Higher Education. Hair attitude of the marriage conformity, individuality sex, was observed both unmarried dependent hair appeared highly professional attitude of the student in accordance with the synchronism, both higher dependency. Fourth, this age group is significantly higher proportion prefer a more low long-haired women were married long hair prefer this ratio was higher than married women.