earticle

영어

This study was conducted to help improve the quality of education services and the competitiveness as the market of beauty academies has been changing by analysing age specific and major sectoral satisfaction with education services among students. The data has been collected by a total of 407 questionnaires which is distributed and pick up directly from the beauty academies which were spread across seoul, Gyeonggi-do , and Incheon province for 4 weeks from 24th Feburary to 24th March. A self- administered questionnaire survey was used for this and the 403 of questionnaires excepting 4 of questionnaires which showed insincerity have been analyzed using SPSS 18.0 According to the result of analyzing for the general characteristics of those, age of 10-19 reached their peak with 156 people then age 20-29 followed by 121. For the Education service satisfaction featured by age group, the group of age 10-19 showed high satisfaction with sub factors, which is 'satisfaction for educational programs', satisfaction for relationship', 'learning environment satisfaction', 'career counseling satisfaction'. And for those featured by major, it shows somewhat differences depending on the department as Hair department appears to be higher with sub factor of educational programs and learning environment and for nail department it showed higher with sub factor of satisfaction for relationship while make up department showed higher in career counseling satisfaction factor. This study shows that there are lots of differences with satisfaction according to their ages and majors at the beauty academies. Therefore, it is considered for a professional beauty training institute to provide education services which meet the student's characteristics and put their attention and affection according to their needs. in order to increase competitiveness and improve the service satisfaction.