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논문검색

헤어살롱의 디자이너특성이 고객만족에 미치는 영향

원문정보

The Effect of Hairdresser’s Characteristic on Customer Satisfaction

김지운, 김은혜, 김희은

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초록

영어

This study is to find out the effect of hairdresser’s characteristic that clients' satisfaction. And reason of the clients’satisfaction and preference after provision of informaion. Looking at the impact of customer satisfaction on the hairdresser's characteristics were influenced by same pattern when the main cause of the service is increased as career satisfaction. Treatment satisfaction were able to see the relationship of decreasing satisfaction increased more informative. In addition, this technology increases the more self-satisfaction were related to increased satisfaction. Namely, Hairdresser's technology and services are, of course, and Advertising, appearance, information, etc. This affects customer satisfaction. Therefore, If improve your marketing and service training, based on the findings on the characteristics of a hairdresser Customer Satisfaction is thought to be able to grow through customer satisfaction.

목차

Abstract
 Ⅰ. 서론
  1. 연구목적 및 의의
 Ⅱ. 이론적 배경
  1. 헤어디자이너 특성
  2. 고객만족도
 Ⅲ. 연구방법
  1. 연구문제
  2. 연구대상 및 자료수집
  3. 측정도구
  4. 분석방법
 Ⅳ. 연구결과
  1. 일반적 특성
  2. 디자이너특성, 고객만족의 각 차원
  3. 디자이너 특성이 고객만족에 미치는 영향
 Ⅴ. 결론
 참고문헌

저자정보

  • 김지운 Ji-Woon Kim. 박승철 헤어스투디오
  • 김은혜 Eun-Hye Kim. A BY BOM
  • 김희은 Hee-Eun Kim. 서경대학교 대학원 미용예술학과

참고문헌

자료제공 : 네이버학술정보

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