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The development of beauty industry, cosmetics industries grow together and, many cosmetic brands rose. Has proposed to grab still further creative brand logos and product release in the consumer's mind to enhance the competitiveness of their brands cosmetic brand many of the emotional marketing. Brand marked one of the important elements of emotional marketing is consumer cosmetics brand or in can say, first use and first impressions of the brand. An important component of the brand guess brand and product characteristics reminiscent of cosmetics companies to enhance identification of brands and products to consumers in differentiated brand marks in consumers, responsible for the end-to-end transfer the branded discriminatory and creative development need and importance is growing. In the present study, four department store domestic cosmetic products another channel of distribution, load shop, H & B drug store, multi brand shops of distribution channels grouped by brand, select characteristics of the brand mark art spirit are one Art Nouveau, Art Deco, modernism, postmodernism, simple 5 art styles and select, classify, and classified in the form of the symbol of the brand mark of the type, world marks, marks of the three combinations of the graphics, analyzed the survey. As a result, rather than split the brand mark design characteristics depending on the type of distribution channel, can know that brand mark design features are product features.