earticle

영어

Investment in one's appearance has often been understood as a way of increasing their attractiveness and appeal to others. With the growing interest in men's physical appearance, society has also responded to these changes with improved products and services. This paper addresses the possibility of men's preference for the two block hair style as an indicator of customer satisfaction. The data collected from surveys of 120 men in their twenties focused on areas of satisfaction with the hair style, as well as maintenance of personal image and elegance. Results indicate that most men prefer the dandy style and the two block style. These findings can be used to assist hair stylists and salons to better cater to the customers' needs through improved consultation and marketing.