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Revenue Model for Language Learning Applications

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영어

This paper addresses how we can build a sustainable and profitable E-learning application for language learners. Most of applications in this kind have been developed authors’ viewpoint. They usually neglect what users really want. To be an application sustainable and profitable, it should satisfy users’ need. This naturally induces that applications should provide what users want according to their preferences. But existing applications are not capable of satisfying each user’s preferences. For an alternative, this paper suggests a split interface-contents structure for applications for language learning. By splitting like this, it is possible to open a possibility of supplying required new contents continuously to users through the interface. This structure also gives a clue for a revenue model. In this new model, consumption is taken place continuously whenever users consume contents provided by the applications.

목차

Abstract
 1. Introduction
 2. Problems
 3. Concept
 4. Split Interface-Contents Structure
 5. Preference
 6. Profitability
 7. Conclusion
 References

저자정보

  • Sung Young Lee Hankuk University of Foreign Studies

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