earticle

영어

This research is started with a necessity to maintain a continuance development of city tour and unaffected by gentrification's negative effect. So this research is focused on Itaewon-GyeongLiDan St. which is a cultural-led gentrification region. Because this region is a famous city tour place in Seoul. To accomplish a object of this research, both literature investigation and empirical analysis is used. For now, from a literature investigation, measurement item is deducted and survey is executed. From October 1 2015 to October 11 2015, Date were collected from 423 visitors of the Itaewon-GyeongLiDan St., which is a representative cultural-led gentrification region in Korea. Excepting a 92 insincerity & errored questionnaire, total 331 questionnaire is used to empirical analysis. Result of empirical analysis showed that the Cultural-Resource of Itaewon-GyeongLiDan St. is more effective than other factors. A Leisure-Resource and City-Resource is followed. And Overall Satisfaction is influence on Revisit and Recommend Intention. And a result of extra analysis showed that the effect relation of Overall satisfaction, Revisit and Recommend Intention of first visitors is lower than others.