earticle

영어

As an effort to find desirable university culture to be promoted by university festivals, this study purposed to diagnose problems in university festivals and to suggest new directions for improving university festivals by examining the concept and development of university festivals so that university festivals may become future‐oriented, contributing to the students’ academic inquiries and the identification of university community. Major problems in current university festivals include huge festival budgets, uncreative events with invited celebrities, excessive drinking and resultant misdemeanors such as drunken driving and violence, merchandising of women, decadent, commercial, and lewd behaviors, stereotypical programs, and poor support from the school and resultant students’ low participation. As solutions for these problems, it was suggested to develop programs for pursuing the diversity of university culture, to involve communities in the festivals, and to make strategies for inducing students’ voluntary participation. As a university festival is commonly called ‘Daedongje’ (a festival for the unification of students), each university and its students should think about how to make their festival have the students as main actors and express desirable university culture. It will be the true meaning and value of a university festival to change the culture of festival by develop various festival programs with the active participation of both the university and the students and to promote healthy community and university culture together.