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청소년의 뷰티 행동에 따른 멀티기능 뷰티제품 관심도와 제품관여 연구

원문정보

A study of the multi-function product interest in accordance with involvement of youth to the beauty behavior

방기정

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초록

영어

The purpose of this research is effort to look into the beauty product involved of the multi-functions, the importance of product level of perception and interest in according to the beauty behavior of the youth students that is in the phase of physical change and time of emotion change. Seoul and Cheong-nam province, young female ages between 13 thru 23 years old, and an approximately 300 young female were conducted for Convenience Sampling Assessment. The product involved is referring to the principle of modern marketing related to the product or brand, the study of the consumer behavior was one of the important parameter. The participation of the beauty product and multi-function product are very high with the imitative beauty behavior of young teenager and be susceptible to the beauty trend by the Han-ru and i-dol. This research results will be a help to the marketing strategy for the consumers with the future purchasing power by the beauty behavior and product involvement of the young teenagers.

목차

Abstract
 I. 서론
 II. 이론적 배경
  1. 관여도
  2. 뷰티행동
  3. 뷰티제품과 멀티기능의 특성
 III. 연구 방법
  1. 연구 방법 및 내용
 IV. 연구결과
  1. 연구대상
  2. 뷰티 및 뷰티제품관심도
  3. 뷰티 및 뷰티제품 관심도에 따른 뷰티행동
  4. 뷰티 및 뷰티제품 관심도와 뷰티행동과의 관계
 IV. 결론
 V. 참고문헌

저자정보

  • 방기정 Kee-Jung Barng. 대전대학교 뷰티건강관리학과

참고문헌

자료제공 : 네이버학술정보

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