earticle

영어

This study is on the current status and focus of make–up industry in Korea. Today, technology of Korean beauty and make–up are receiving attention from all over the world. Regardless of age or gender, the amount used of cosmetics is steadily increasing due to the change of consumption trend attaching great importance to well-being. In accordance with the survey on the 1st quarter in 2015 conducted by STATISTICS KOREA, retail sales in domestic demand in cosmetic industry increased by 8.9% compared to the previous year. Economy downturn could not stop the prosperity of cosmetic industry, regardless of aftermath caused by global depression. Imitating celebrities caused by strong desire to look younger has been the craze for the past few years according to commercially used mass media. However, excessive stress and depression originating from natural aging is the evidence of the lack of philosophy on beauty and self-esteem. Recent study shows that educational curriculum on makeup and skin care generates positive impact on self-esteem and self-efficacy. In other words, appearance management has effective consequences. Therefore, it is needed to train health professionals regarding make-up, skin care, cosmetic products and aesthetic point of view. Categorized diagnosis and feedback by age on current status of each individual would be necessary as a part of customized education. Developing a program which can lead to qualitative change is expected to contribute to make-up industry itself.