earticle

영어

The purpose of this study was to analyze the effect that the image of the persons with paragliding experience would have on the paragliding revisitation intention and recommendation intention. The selected 300 subjects were surveyed, and 254 questionnaires were used for final analysis, excluding 46 questionnaires that contained duplicate answers or insincere answers. The collected data were processed by using the SPSS 18.0 statistical program for frequency analysis, exploratory factor analysis for verification of validity, reliability analysis of each variable, t-test and one-way ANOVA based on socio-demographic variables. Moreover, the structural equation model was implemented using the AMOS 18.0 and correlation to validate the causal relationship among the variables defined in this study. Based on aforesaid process of study, the following conclusions were derived: First, the multiple regression analysis was conducted to determine the effect that the flight image of tandem paragliding participants would have on the revisitation intention. The results showed that the educability had a positive influence on the revisitation intention. Second, the multiple regression analysis was conducted to determine the effect that the flight image of tandem paragliding participants would have on the recommendation intention. The results showed that the convenience and educability had a positive influence on the recommendation intention. Third, the structural equation model was analyzed to determine the effect of the flight image on the revisitation intention and recommendation intention. The results suggested that the flight image had an influence on the revisitation intention and recommendation intention, and it was found that the revisitation intention did not affect the recommendation intention.