earticle

영어

Departing from the existing framework of negative perceptions toward horse racing as a speculative industry, this study proposes the spectator motives of horse racing as a spectator sport, and examines the relationship between such motives and flow, daily stress relief, and revisiting intention. In order to determine such a relationship, a survey was conducted targeting 230 customers who visited Let’s Run Park in Gwacheon, and the hypothesis was verified by using the structural equation model. As a result, first of all, it was discovered that the excitement motive and the monetary motive have a positive effect on flow. Second, that the avoidance motive, the motivation to escape from daily life, and the motivation to socialize have a positive effect on relieving stress. Moreover, it was determined that the monetary motive has a positive effect on flow. While, on the other hand, it has a negative effect on reducing stress; it is considered that this is due to the negative emotions toward the possibility of monetary loss. Third, it was found that flow has a positive effect on relieving stress and the revisiting intention; however, stress reduction was found not to have any meaningful influence on the revisiting intention. This research is significant in that it demonstrates the attributes of horse racing as a sport by comparing the motivation to watch horse racing with the motivation to watch other sports and that it provides a basis for horse racing to be recognized as a leisure sport, based on the result that watching horse racing contributes to stress reduction. In addition, the implications of the applicable research results are illustrated.