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研究中国国家交通运输物流公共信息平台发展过程中政府与市场作用的结合

원문정보

The role of the Government and Market in the process of developing Chinese Public Logistic Information Platform

연구중국국가교통운수물류공공신식평태발전과정중정부여시장작용적결합

姚云骐, 黄茜茜, 邓金花, 陈潜, 姜玟求

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초록

영어

Logink (Chinese Public Logistic Information Platform) aims at reforming traditional transportation industry toward modern logistics and improving the competitiveness of logistics enterprises by using modern information technology. The scope of Logink service has covered the provinces and country, and expanded to the world. However, there are also restrictions and resistances in facilitating Logink operation. Based on the function and operation mode of Logink, this paper analyzes the roles of the government and market, including their current situation, advantages and disadvantages. In particular, the findings of this study address the reason of Logink’s current problems, and also provide a strategy for combining the functions of the government and market.

중국어

国家交通运输物流公共信息平台旨在以现代物流理念改造传统运输业, 以现代信息技 术提升运输物流企业. 平台按照统一标准提供信息服务, 已在短短数年间实现从省内、国 内到国际的跨越式发展. 但是其蓬勃发展的背后也存在限制与阻力, 本文在对国家交通运 输物流公共信息平台的作用和运作方式有所了解的基础上, 分析了政府和市场在平台运作 中的作用, 分别分析了两者的现状和优缺点, 从中找到平台发展出现问题的原因, 从而提 出政府与市场结合作用的发展策略. 同时, 在该策略指导下, 本文在平台目前最难解决的 推广问题上为平台提出一些具体建议, 希望为有助于提高其运作效率和扩大其覆盖范围.

목차

Ⅰ. 平台简介
 Ⅱ. 平台运行过程中政府的作用
 Ⅲ. 平台运行过程中市场的作用
 Ⅳ. 发展策略:政府与市场作用结合
 Ⅴ. 策略应用:以推广为例
 [参考文献]
 [中文摘要]
 [ABSTRACT]

저자정보

  • 姚云骐 요운기. 浙江大学管理学院
  • 黄茜茜 황천천. 浙江大学管理学院
  • 邓金花 등김화. 浙江大学管理学院
  • 陈潜 진잠. 浙江大学管理学院
  • 姜玟求 강민구. 浙江大学管理学院

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