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논문검색

코셔(Kosher) 인증을 활용한 한국기업의 코셔시장 진출전략

원문정보

The Kosher Certification Scheme for Korean firms' Access to Kosher Market

서민교

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초록

영어

Recently, the Kosher market has emerged as an important sector for Korean food industry. Therefore, the understanding of Kosher and Kosher certification are inevitable to access Kosher market. But Korea is rather lagged behind in Kosher business compared to other countries. The objective of this paper is to analyse the effective strategy for Korean firms' access to Kosher market by analysing the present state of Kosher market and an acquisition of Korean firms' Kosher certification and, to give managerial and policy implications for Korean firms and government. The results and suggestions of this study are as follows; 1) both Korean government and firms must recognize the importance of Kosher market and the understanding of Kosher certification. 2) Korean government must support Korean firms' access to Kosher market by establishing an agency that specializes in Kosher market and Kosher certification. 3) Korean firms must establish effective entering strategy to Kosher market on the basis of acquisition of Kosher certification.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 코셔인증에 관한 이론적 고찰
 Ⅲ. 한국기업의 코셔인증 현황과 문제점
 Ⅳ. 한국기업의 코셔 식품시장 진출 확대 방안
 Ⅴ. 결론
 참고문헌

저자정보

  • 서민교 Min-Kyo Seo. 대구대학교 무역학과 교수

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