earticle

영어

This study tries to find out the entry strategies for Korean logistics firms into South African transportation market, by analyzing it’s economic situation, national policy-making on transport and logistics sectors, and distribution of regional value-added. As results of study, the government has plan not only to allocate the function of each port to be a regional logistics hub but also to improve national rail and road infrastructure. It was analyzed that major economic activities in each of provinces in terms of logistics needs are different. These facts mean that logistics firms should plan individualized entry strategy and consider not only relocated port function and characteristics of value added in each province. Consequently, this study suggested two entry strategies into South African logistics market, the strategy on emphasized transportation function nearby port and inland logistics services such as warehousing with regional shippers.