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논문검색

중국 주류 산업의 수출 증대방안에 관한 연구

원문정보

A Study Of The Export Promotion For Liquor Products Of China

맹해양, 김언군, 왕위, 배기형

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초록

영어

China is the hometown of the world's oldest wine. In 5,000 years of Chinese civilization, the drinking culture always occupies very important position in life. Since the reform and opening up in 1978, the Chinese liquor industry has made great developments. However, most of them are only consumed in the domestic market, but the share of the international market so far is still very low in spite of many production of wine in China. In 2012, the total out put of the Chinese liquor reaches 265,000 tons, the amount of the total out put about 600 million dollars, accounting for the 50 percent of total domestic production in China. First, Constructing the correlation system related to technical barrier to trade, the industry of exporting wine should actively establish an international standard certification, as well as the establishment of foreign certification authority to each other. Second, Liquor enterprises have actively spread the culture of the Chinese wine, and let more foreigners to understand the Chinese wine and wine culture, such as holding free wine tasting events in the supermarket, wine brewing culture education in the cultural center and so on. Third, To cater to the requirements of international standard, Chinese liquor package must also be solved. Fourth, To ensure the normalization of the circulation market of the wine, products and business departments need to get strictly control of improving the safety of the enterprise, thus fundamentally reduce the illegal circulation. Fifth, Manpower training must be conducted in wine companies and areas associated with it, especially strengthening training the foreign language ability of the market research staff in the field of alcohol output.

목차

Abstract
 1. 서론
 2. 중국 주류산업의 발전과정과 현황
  2.1 중국 주류산업의 발전과정
  2.2 현황
 3. 중국 주류 산업의 수출 현황과 문제점
  3.1 중국 주류의 수출입 현황
  3.2 해외시장 진출의 필요성
  3.3 중국 주류산업 수출의 문제점
  3.4 주류유통 부문
 4. 중국 주류산업의 수출 증대방안
  4.1 기술 장벽의 극복
  4.2 인지도 강화
  4.3 패키지디자인 강화
  4.4 주류유통의 정상화
  4.5 고급 인력의 양성
 5. 결론
 참고문헌
 About the Authors

저자정보

  • 맹해양 Meng, Haiyang. 세종대학교 경제통상학과
  • 김언군 Jin, Yanjun. 세종대학교 경제통상학과
  • 왕위 Wang, Wei. 세종대학교 경제통상학과
  • 배기형 Bae, Gihyeong. 세종대학교 경제통상학과

참고문헌

자료제공 : 네이버학술정보

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