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Research Articles

Electronic Word of Mouth and User Generated Content

목차

Ⅰ. Introduction
 Ⅱ. Overview of Selected Literature
 Ⅲ. Selected Papers in This Special Issue
 Ⅳ. Conclusion
 

저자정보

  • Sung-Byung Yang Assistant Professor, School of Business, Ajou University, Korea
  • Kyung Young Lee Assistant Professor, Williams School of Business, Bishop’s University, Canada
  • Animesh Animesh Associate Professor, Desautels Faculty of Management, McGill University, Canada
  • Saeed Akhlaghpour Lecturer, UQ Business School, University of Queensland, Australia

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