원문정보
초록
영어
Objectives : This study explored ways to identify factors that have competitive advantages and achieve high performance by investigating the influence of competence and competitive strategy on the performance and moderating effect of the business environment within special hospitals. Methods : A total of 80 specialized hospitals participated in the study. A multiple regression analysis was carried out by configuring sub-factors for each factor, and a hierarchical regression analysis was conducted with interaction terms as independent variables. Results : Among the competence factors of special hospitals, the competence of hospital staff and business management had a significantly positive (+) effect on the internal performance, and the competence of the marketing management had a significantly positive (+) effect on the external performance. Conclusions : The findings of this study suggest that in the rapidly changing health care environment, special hospitals should select and focus on competitive strategies and competency factors required to ensure competitiveness and achieve high performance, and based on this, need to seek integrated strategic management measures.
목차
Ⅰ. 서론
1. 연구의 필요성
2. 연구목적
Ⅱ. 연구방법
1. 연구의 개념적 틀 및 연구가설
2. 연구도구
3. 연구대상 및 자료수집
4. 통계적 분석방법
Ⅲ. 연구결과
1. 연구대상의 일반적 특성
2. 요인별 특성
3. 가설검증
Ⅳ. 고찰
Ⅴ. 결론
REFERENCES