earticle

영어

The purpose of this study was beauty products, among these the well reflects 2010s trend of perfume characteristics of the perfume center to purchase shares of consumption layer that is capable 20-30 men and women with a focus on the preferences and satisfaction of the symbolic nature of the perfume according to the study. Form of beauty products through the results of this study preferred the oval most common. Prefer the elegant curves, a cool blue color is the most preferred and most preferred the transparent color in the container material color and prefer to prefer a lighter flavor of the professional series Lal quality, product flavor was considered most at the time of purchase. Were obtained preference information from the Internet, most of the brand, was purchased from most cosmetic stores. Satisfaction was satisfaction was very high for 'Marc Jacobs Daisy' Women have higher satisfaction about the "Marc Jacobs Daisy. Had the satisfaction of "Dior Blooming Bouquet 'was very high, gender, age, occupation, education level, monthly income of the household byeolroneun did not show significant differences. Satisfaction was high for the 'Bulgari Pour Homme Blue', gender, age, occupation, education level, and monthly income of the household byeolroneun did not show significant differences.