earticle

영어

The purpose of this study the airwaves and cable tv are among the indirect advertising of beauty within the content and due to take advantage lets you compare the effects to have fashion-specific characteristics. In addition to the theoretical reflections, published in paperback, and the domestic edition, based on the concept of indirect advertising, academic papers, theoretical background, learned about the ad type attributes, this type of analysis of the fashion and beauty products. First, the airwaves and cable TV featuring indirect advertising is the content of the beauty of the people, products, was drawn in three specific features such as the background. Second, the airwaves and cable TV appeared in the co-ed main character's costume and in the type of person-oriented indirect effects of prevalent involvement and advertising features. Third, the airwaves and cable TV appeared in the co-ed main character of beauty products and from the type of indirect advertising in the airwaves, cable products, background type features. Cable TV, take advantage of the indirect advertising of applied and reinterpreted by the proper story was the creation of novelty.