earticle

영어

The purpose of this paper were to examine the influence of experience value of healing tourism upon mindfulness, economical behavioral intention for healing products on 6th industry. In total, 400 questionnaires were distributed to visitor from healing center and healing farm in Gyeong-gi. 387 valid questionnaires were used in this study, the questions were modified through the previous studies. Data were analyzed by frequency analysis, factor analysis, reliability analysis, correlation analysis, and structural equation analysis. The results and contents of this study are summarized as follows: First, four factors of experience value(emotional stability value, health improvement value, psycho social adjustment value, symbolic value) were extracted. Second, experience value of healing tourism had significantly positive effects on mindfulness but social adjustment value. Third, emotional, health, symbolic value had significantly positive effects on economical behavioral intention except social value. In conclusion, the implications of this study showed that the possibility of creating, improving the value of healing experience through agriculture and healing tourism for 6th industry in rural region. In the regard, tourists participating in healing program expressed more positive mindfulness and buying intention when they obtained the value of emotional, health, social, symbolic healing. Healing farm and center in 6th industry must consider the visitor’s value for healing and develope healing program and products upon their value to succeed.