earticle

영어

Under the background of the potential resource utilization, interests and promote regional of flowers, This study investigated The Influence of Selective Attribution of the Flower Exhibition on Satisfaction and re-visits. This survey was conducted by the mobile smart phone to people who have took part in the Flower Exhibition experiences and 350 respondents answered. 331 copies of questionnaire among them were effective for analysis. The collected data was analyzed using SPSS and AMOS. As the results of analysis, the following findings are discovered: first, Selective Attribution of Flower Exhibition(awareness, specialty, commerciality) has an influence on Satisfaction and Selective Attribution of Flower Exhibition(convenience, physical evidence) has not an influence on Satisfaction; second, Satisfaction of Flower Exhibition has an influence on Re-visits. The study proposes the following: first, The marketing activities to increase awareness fair is necessary; second, This configuration requires a variety of products: third, This expertise should be required.